Eda Yildiz won a scholarship to study the last year abroad while she was the first in the department at the university, but when her scholarship is stopped at the last minute, Eda's life is turned upside down, she is expelled from the university and remains a high school graduate. For months, she tries unsuccessfully to reach Serkan Bolat, who cut her scholarship. She starts working in her aunt's flowers shop. One day, when she finds out where Serkan Bolat will be, she confronts him face to face. They have to spend a day handcuffed to each other.

Serkan's speech at an important press conference was soon interrupted when Eda stole a kiss, albeit the prying eyes. Now, Serkan has his prestige to save, and Eda will have to correct her wrongdoing. The solution is simple: they will pretend to be engaged for 2 months. Serkan's prestige will be saved and in return, Eda's school fees will be paid for. There's only one problem: convincing family and friends that they're suddenly in love with each other.

With their engagement party underway, Serkan Bolat and Eda Yildiz are officially engaged... Of course, this news drops like a bomb in society; everyone is interested in this Eda girl that locked down THE Serkan Bolat. They are wondering; what kind of person is she? What's her job? What school did she graduate from? Eda feels alienated in her new flashy world built around a lie. All Serkan on the other hand thinks about is his company as he believes Kaan Karadağ is up to something real shady. While everyone is hounding Eda, will Serkan compromise his Bolat ways and be there for Eda? Or is he going to break Eda's heart by saying she should stop being dramatic, it's all a game?

The stress of receiving three stressful phone calls resulted in Eda fainting once again in Serkan's arms. Matters are a bit serious this time though, as Selin and Ferit want to come visit them at their shared "home" But there's no such "home" together. Preparations need to made and the notice given is so short. While Eda is busy panicking, all Serkan thinks about is work, work and work again. Eda's friends are certain that Serkan is having an affair with Selin, after catching them red-handed at the restaurant. Eda is trying to get the house ready while she tries to convince them that everything is OK. Eda, after doing her best to please her guests all day, the unexpected news is that she's running out of patience. And things, are at the brink of getting out of hand.

A surprise awaits the team that goes to Antalya to sign an important agreement. Both investors need to sign, but they do not want to come together because they are about to divorce. It is up to Serkan and Eda to bring them together. During the magical moments they spend together in Antalya, Eda and Serkan get closer than ever before. Meanwhile, a new crisis to be created by Kaan Karadag will be a test for Eda. The risk she takes to save Serkan will cause her to realize her feelings for him. Serkan, on the other hand, is increasingly attracted to Eda.

Serkan saves Eda from the paparazzi. Regardless of the award he will receive, his talking to Selin, and the contract he has been working on for months. Eda now thinks that their relationship has gained a completely different dimension. But is it really so? The next day, Serkan Bolat disappears, nobody knows where he is. Except for Selin! Eda goes crazy when she finds out about this. Selin is extremely happy. In Serkan's absence, Eda has promised an important customer that she will finish it in an impossible day. When Serkan appears, the fighting noise gets bigger in the office. The team is divided into two by Eda and Serkan. On the one hand, Eda tries to find out where Serkan has disappeared, on the other hand, she tries to train the customer's business. The tension between Serkan and Eda will end on a night they wake up together.

Serkan opened his heart to Eda for the first time, shared a very special secret with her… When Eda returns home under the spell of the moment they shared, Ayfer immediately notices Eda's shining eyes. Is Eda really in love? Eda is very afraid of having fallen in love with Serkan… But it is so difficult to stay away from Serkan. The next day is Serkan's birthday… But of course, Serkan Bolat hates celebrating his birthday. Moreover, according to the rumor, he was spending his birthday with Selin. It will be the same this year. Moreover, Eda had to prepare flowers for Selin by hand on behalf of Serkan, as well as writing a note to Selin. Selin is also starting to get confused. So how will this situation affect Serkan and Eda?

Serkan has blamed Eda for the stolen design to which Eda told him, "You cannot see my face again." Let's see how Serkan gets used to being without Eda. Eda will prove her innocence to Serkan, because he questioned her integrity. Serkan is unable to say "come back" to Eda because of his pride. Ferit starts resenting Selin, who is extremely happy with the news of Serkan and Eda's separation. Danger bells are also ringing for Ferit. Meanwhile, it turns out that Serkan can solve an emergency related to the patent of the design only with the help of Eda.

Eda disappears after proving her innocence to Serkan. Serkan wants to win Eda's heart, but it's not going to be easy to find her. With a lot of effort, when Serkan finally does find Eda, she does not want to talk to him. This time, Serkan puts the handcuffs on Eda! Serkan repeatedly tries apologizing in his own way however Eda's expectation is much simpler. After spending a long night together, they both start seeing each other in a different way for the first time. But no matter what they do, everything will change when they realize that the contract has ended.

Serkan and Eda get upset upon hearing the news of Selin and Ferit's engagement. Ferit also starts getting more involved in the business at the holding. In light of these events, Serkan is trying to get rid of Ferit as soon as possible. Due to Eda's lie "Serkan and I decided to get married!", both the couples end up spending a lot of time together. Whereas on the other hand, Ayfer and Aydan have varied shock reactions to the news of both the marriages. Serkan's primary focus is on Eda not leaving his life, however, he's convinced that Eda isn't fond of him. On the other hand, Eda believes that Serkan is upset because Selin's getting married. In midst of all this, Ferit brings a partner to the holding that lets all hell break loose!

Selin tells Serkan, "If there is any hope for me to be with you, I will leave Ferit" and Eda hears this. Eda is convinced that Serkan will say yes. On the other hand, Serkan is sure that Eda doesn't want him. Eda decides to get away from Serkan as soon as possible and rebuild her life. She starts again applying for scholarships. Meanwhile, Ayfer learns about the contract engagement between Serkan and Eda. She is also aware that Eda is in love with Serkan. Things are not going well in the flower shop, and Ayfer is unable to pay the debts. Left with no choice, she goes to her mother as a last resort to help Eda get away from Serkan. After a while, Eda receives a phone call stating that she's been selected for an Italian scholarship. Eda sets off without telling Serkan, leaving Serkan to make a choice between his logic and heart.

Serkan has finally confessed his love to Eda. Now, it's Eda's turn to confess her feelings. However, after everything that's happened, Serkan's going to have to work hard to get a confession out of Eda. Serkan is waiting patiently to hear those magical words from Eda. There is also the issue of hiding their relationship from their families. Since Ayfer had discovered the contract, Eda can't tell her that she's dating Serkan. With Eda's insistence, Serkan also agrees not to tell anyone about their relationship. Serkan and Eda will go through many adventures while dating in secret.

Selin transferred some of her shares in the Holding because she thought she was getting married. Surprise partner Efe Akman makes a quick introduction. Serkan has to fight to get back the shares from him. Alptekin, who set out to tell Serkan about the mistake he tried to leave in the past, is stunned when he sees Serkan and Eda together. His health is in danger while he tries to explain the situation to his son. Serkan is being tested with great dilemmas both in his professional life and private life. Eda wants to stand by his side, as in every period of life. The attraction between them gives them both strength to overcome obstacles.

Eda explains to her aunt and friends that Serkan is going to Italy with her. She is very happy, very in love and excited. Serkan learns about his family's connection to Eda's family. He says "This is my responsibility, nothing can separate me from Eda" and opposes his family. He wants to be more attached to Eda, postpone the work and spend a day alone with Eda. While experiencing his love with Eda, in the absence of Serkan in the office, projects are disrupted, Leyla goes crazy from phone traffic, those in the office are in a state of panic. Efe's offering to help Selin in this environment and his desire to put things in order will drive Serkan crazy. Efe organizes a meal for the team to socialize. In this dinner, where the whole team participates, there is fun, competition and competitive moments. Serkan wants to show his loyalty to Eda by telling her the whole truth. But this confession will not be easy for Serkan.

Eda is destroyed when Serkan leaves her. She decides to go to Italy and complete her education. But at the knick of time, she learns that the grantor of her Italian scholarship is her grandmother, with her aunt being the intermediary. She confronts her aunt and makes a decision to no longer allow anyone to interfere with her life. Learning that Eda will not come to work, Efe offers her a job. She will only be able to work under him and have no relationship with Serkan Bolat. Eda first thinks that she cannot deal with seeing Serkan every day in the same building. But then she remembers her decision: She will determine the course of her life herself, in spite of everyone. Therefore, she accepts Efe's offer. Serkan, who thinks that he has removed Eda from his life, goes crazy when he sees Eda, who starts working at his workplace. But he cannot do anything because she is an employee of Efe. A cold war begins between Eda and Serkan. While Eda gets her sweet revenge, she infuriates Serkan.

Serkan trembles after finding Eda in the camping area. Serkan's close and caring behavior draws Eda's attention. She suspects that there is another reason behind Serkan's decision to break up. Since Eda hits her head when she has an accident in the forest, she's unable to sleep until morning. Serkan insistently takes her to the summer house. And they spend time together until morning. Serkan, on the other hand, tries to get used to the separation with Eda, while trying to remain unresponsive to the fact that Efe and Eda are together. Because he is aware that Eda has doubts about their breakup. The night of the boys' match, the girls' karaoke, the boys attend the girls' party. It will be much more difficult for Serkan to hide his love for Eda on this night, when everyone opens their feelings to each other.

Efe tries to gain Serkan's trust by bringing one of Turkey's most important families to the holding as a customer. However, they actually have secret plans regarding Serkan. Before handing over big projects, the family wants to get to know the company by having their homes renovated. Eda and Serkan take care of the renovation of the house, and the owners of the house, Emre and Aslı, become their friends. Things get out of hand when Aslı shares a special secret with Eda. Serkan and Eda embark on a sweet adventure that will lead to many misunderstandings. Meanwhile, Serkan is sure that Eda is pregnant. But Eda's not saying anything to him about this makes him crazy. On the one hand, his deep love for Eda and on the other hand, being unable to be close to him will ruin Serkan. Eda, on the other hand, cannot prevent her feelings for Serkan despite all her anger. The attitude of Eda in the game Efe plays will drag the relationship between Serkan and Eda to a completely different point.

Everyone believes the collapse of the rooftop is Serkan's fault. Serkan is in such a difficult situation for the first time in his life. While everybody, even himself, thinks that these are happening because of a mistake he made in drawing, there is only one person who believes that Serkan will never do such a carelessness: of course, Eda! While Serkan tries to fix the damage caused by the crash, Eda is determined to solve the error in the drawings. Serkan goes to a new house, Aydan is very sad, Eda has a great plan for Aydan. Meanwhile, Ayfer learns that the customer who came to the florist actually came thanks to Serkan, not with Efe's reference. Eda misinterprets Serkan's behavior towards Selin. Serkan follows Eda, who has become distant towards him, and finds her in the university library. Even if they are currently going through a rough patch, they cannot stay away from each other. They spend time together during the night.

Eda and Serkan's recent discussions ended with Eda telling Serkan that she would now see other people. Serkan feels resentful that Eda can forget him so quickly, and on the one hand, he feels trapped having to pay for his father's mistake. He thinks Eda will slip out of his hands forever. The flower that came to Eda from a mysterious man is the salt and pepper of the business. Serkan goes after Eda to talk and tell her about the accident years ago, the name behind the death of Eda's parents. What Serkan wants to tell Eda is difficult enough, and how he learned them is also important. Serkan wants to create an environment where they can be alone and talk for a long time, where no one will disturb them. On the morning of the night they spent together, a bad surprise awaits Eda with Selin's arrival at Serkan's house. What will Eda decide after learning the truth? Will love overcome everything?

Serkan tells Eda that Alptekin was negligent in the accident in which her parents' lives were lost. He left Eda due to this heavy burden... Eda goes to face Alptekin. The person in charge of the subcontractor firm is served his sentence. What about the main person responsible for everything? Eda leaves everything behind and goes away with the girls. Serkan, on the other hand, does not leave his house, does not meet with anyone or take care of his business during this period. The two lovers retreat to their own corners and think about what to do. When Eda returns to the city, Serkan also gathers all her strength, leaves her house and tries to talk to her. Eda knows that his father's mistake is not Serkan's responsibility; however, he preferred to leave Eda instead of facing the issue. Eda prepares a contract with Serkan on how to manage their business relationship and Serkan signs without reading. Aydan takes action to bring two lovers side by side and prevent them from breaking.

Serkan and Eda continue to wait for each other in separate venues. After a while, they both run out of hope and they get up. While Eda tells the girls that she will not believe in Serkan again, Serkan tells Engin that she will never stop trying. The next day, when Eda goes to work, she receives an offer to be the face of the campaign run by İnci Gülüşlü Kızlar Association. The same offer was made to Serkan. While Serkan refuses without thinking, he later learns that Eda will be participating in the same shoot. When Ayfer goes to confront Alptekin after learning the secret he kept, she encounters a scene she never expected and is forced to help Aydan. Meanwhile, Serkan is looking for a way to join the campaign, which he refused, in order to be with Eda. On the other hand, Aydan also makes plans to bring Serkan and Eda together, but these plans become so disrupted that getting out becomes complicated for even her.

The romantic evening of Serkan and Eda ends with an urgent call. Selin, who gets mad because she is caught in the corner, has very different plans. Serkan comes to Eda with a very different request after what he has learned. Eda has no choice but to accept. Meanwhile, someone new enters their lives and causes everyone to be confused and question themselves and what they believe. Should you change for the person you love? If you love, is it okay to force the other person to change? Aydan enters a brand new path with the support of Eda and Serkan after his decision. Even unwillingly, Ayfer has to be with Aydan on this road. Their celebrations after the victory result in a surprising marriage proposal. Eda, who thinks she has begun to be unfair to Serkan, thinks it is her turn to take a step. Eda's decision to knock on Serkan's door one evening produces very different results than he expected.

In the middle of Serkan and Eda's love story, Balca falls like a bomb. The new PR manager tries not to miss the opportunities to get closer to Serkan because she thinks Serkan is the love of her life. She even attempts to create special opportunities. Serkan does not show any interest in Balca, however, Eda is certain that Balca is after him. When Serkan insists on his own opinion, they make a bet. To understand whether Balca has any interest in Serkan, they both try various methods in their own way. Meanwhile, Eda's friends do not stand idly by and go after Balca right away to catch a deficit. While working for a tender that the company is preparing, Balca sets a sneaky trap for Eda. As Eda is making some preparations for her boss' secret partner, she is unaware that she is actually working for her grandmother. Both the result of the tender and the entry of Eda's grandmother into their lives on the same day will create great surprises for Serkan and Eda.

Eda did not fall into the trap of Balca about the tender; However, the appearance of Semiha Hanım, shakes Serkan's trust. Serkan immediately leaves the company. Eda chases after him and tries to tell him that she did not know the identity of the secret partner until that minute. Taking advantage of the absence of Serkan and Eda, Semiha Hanım, declares a state of emergency at the company. The next stop of this woman is the house of Ayfer and Eda. Eda eventually finds a way to get Serkan to listen. They both agree that their relationship is getting worn out. Serkan wants to make a brand new start with the new year. Though Eda wants to leave her grandmother in the past, her grandmother fell like a bomb in the middle of her life. Will the magic of the New Year be able to surround Serkan and Eda? Are brand new beginnings possible? When the clock strikes 12 a.m., they make a contract to let each other know their decision about their relationship.

The New Year's Eve party turns out to be unpleasant due to Serkan's detention. The news of Serkan spending the first hours of the new year in jail makes some sad, and others happy. Semiha Hanım, who made an unfounded report about Serkan, confronts Eda, who tries to meet with Serkan even for five minutes, and Serkan makes a speech professing his love for her. Now Eda is caught between her grandmother's threats and her love for Serkan. Meanwhile, a handsome young Arab Prince, who is also a wealthy businessman, appears to work with Artlife Architecture. It is Semiha Hanım who introduced this prince to the company and she has many other plans. Prince Seymen's start to work with the company causes shock in everyone's lives. Prince Seymen, Semiha Hanım, Eda and Serkan come together one evening to celebrate their starting to work together. This meal will cause a great secret to be revealed.

Eda and Serkan, who separated after Serkan's illness, meet again years later. Although their love for each other is as fresh as the first day, the years apart have changed things. While love continues to knock on their doors, Eda has a big secret that she keeps from Serkan…

While the reckoning between Eda and Serkan from years ago comes to light, the cornering about Kiraz continues. However, others are about to wake up to Eda's big secret. Although Eda tries to stay away, Serkan will do his best to win Eda back after years.

While Serkan does his best to win back Eda, Eda has a hard time hiding her feelings. Eda begins to observe the relationship between Serkan and Kiraz. If she sees that there is a bond between them, she will explain to Serkan that he is Kiraz's father. But Aydan and Engin learn the truth much earlier. Wonder from whom will Serkan learn the truth?

Serkan learns that Kiraz is his own daughter, but he thinks that he is not ready to be a father to her. Serkan's decision causes Eda to experience great disappointment and anger. Meanwhile, Kiraz disappears on her birthday. Although everyone is mobilized to find Kiraz, there is no trace of her. Eda is afraid that something has happened to Kiraz. But where can she really be?

Serkan is ready to be a father, but he has no idea how to do it. On one hand, he spends as much time with his daughter and learns about the difficulties of fatherhood, on the other hand, he seeks to improve his relationship with Eda. Whereas Eda is having a hard time not falling for Serkan. How can she say no to this love, especially after finding Serkan's secret room? Meanwhile, Ayfer and Aydan are in pursuit of custody, unaware of what is going on between Serkan and Eda. But things will not go as planned by anyone...

Eda, Serkan and Kiraz start living together under the same roof for a certain period of time. However, Serkan does his best to make it permanent. Although Eda says that she agreed to live together for Kiraz, she is about to surrender to love. While both parties struggle to be a family, an unexpected setback will happen to them. But this will bind them together with tighter ties…

Eda and Serkan have to paint a harmonious and happy couple portrait in order to send Kiraz to a good school. The big rivals against them are none other than Engin and Pırıl. At the end of this great struggle that started with the game, of course, the winner is love. Serkan and Eda remove all borders between them…

Serkan decides to propose to Eda. Things get complicated as everyone in the company and family finds out. While Serkan is making preparations, he also tries to hide it from Eda. And one misunderstanding follows the other. Meanwhile, Serkan, who learns that his father is Kemal, gets very angry and refuses to meet with Kemal but Kiraz has secret plans to bring them together.

Serkan and Eda are finally married. Happiness is now very close, but Serkan is not aware of it yet, but the bad course in the company will fall into their lives like a bomb. Although Serkan does his best, greater sacrifices are at hand. Love will be the biggest sacrifice for Serkan.

Selling his shares in Artlife, Serkan decides to teach at the university to make a fresh start, but adapting to teaching will not be as easy as he expected... Moreover, Serkan misunderstands Eda's constant sleepy and distracted state. He thinks that Eda has lost interest in him because he quit architecture. However, unbeknownst to them both, the actual reason for Eda's current state will make them both very happy...

When Serkan finds out that Eda is pregnant, the world becomes his. Now all his concentration is on Eda and her baby. However, this will be challenging for Eda. Because Serkan is afraid that something will happen to his baby and Eda, he will become very worried and will make life difficult for Eda. Eda, on the other hand, will hide her pregnancy from everyone for the time being so that no one else will trip except Serkan, but this will lead to greater confusion.

Eda's pregnancy has reached the fourth month. While Serkan can't wait to find out the baby's gender, Eda asks for it to stay a surprise. Although Serkan pretends to accept the situation, he mobilizes everyone and everything to secretly find out the gender of the baby from Eda. For Kiraz, the bells of jealousy have already started to ring.

Eda and Serkan go to the chalet to spend time alone and end up stuck on the road, as Eda's labor pains begin somewhere in the middle of the forest. Eda wants Serkan to help her give birth to their baby right there, and Serkan is determined to take her to the hospital. Meanwhile, everyone comes together at the hospital for different reasons, Eda and Serkan are not the only ones.